What is FUL® superfood?
FUL® Superfood comes from one of the most nutrient-dense natural substances on earth: Spirulina.
While Spirulina can be cultivated in a highly sustainable way, the majority of Spirulina is not grown sustainably and risks contamination with heavy metals.
FUL® Superfood is derived from an ultra-premium Spirulina that is produced according to the highest quality and sustainability standards. We’ve even developed our own “sustainable production protocol” to ensure that we capture more CO2 than we produce in the production process (more on this below).
Why does FUL® superfood taste good and Spirulina taste a bit… ick?
We wanted to make all the goodness of Spirulina easily available without the very distinct and often unappealing taste. Our team has been working with some of the leading food and flavor scientists in the world to transform Spirulina through a complete natural process into tasty, water soluble unapologetically blue superfood.
Why is FUL® Superfood good for your health?
FUL®superfood is a powerful all natural source of key vitamins, minerals, antioxidants, electrolytes and proteins.
See page About FUL® superfood for the total breakdown of “What Makes FUL® ?”
Can you break down the difference between algae vs. micro algae vs. spirulina vs. FUL® superfood?
Algae is a broader term used to refer to aquatic life forms that can conduct photosynthesis – similar to plants but without roots, leaves or stems. Algae range from macroalgae (aka seaweed) to microalgae (microscopic algae invisible to the naked eye). FUL ® superfood is an extract of Spirulina and can be grouped with microalgae.
To keep it simple, we at FUL – like many other experts – consider Spirulina in the microalgae camp, and algae camp more broadly. Spirulina is a cyanobacteria (technically the historical predecessor to microalgae) and is sometimes grouped separately because cyanobacteria are prokaryotic microorganisms (consisting of a single membrane without a nucleus), unlike other types of microalgae that are eukaryotes (where the DNA is contained within a nucleus). Spirulina lacks cellulose walls, which makes its nutrients easy to digest compared to other types of eukaryotic microalgae. Spirulina can also photosynthesize, which means they have the ability to produce their own food by using sunlight (converting sunlight, water and carbon dioxide to algal biomass).
Cyanobacteria are named after the word ‘cyan’ meaning a ‘turquoise blue’ color. Hence, they are also called blue-green algae.
Is there a limit of FUL® that can be consumed each day?
Unlike Spirulina, FUL®doesn’t contain vitamin K or high amounts of beta carotene that limit the daily intake amount.
Is FUL® superfood in any other products besides a drink?
Not yet (!) But we plan to introduce FUL® superfood through other healthy and convenient products.